Brand & Digital Manager

Hong Kong
Reference No: WD-0005983

What's the role?

Due to the rapid development of digitalization & E-commerce in Hilti, we’re looking for a Brand & Digital Manager to create an impact on our Hilti brand through progressive marketing strategies. The right candidate will be responsible for managing a team to develop corporate brand & digital plan with massive exposure on branding, public relations, digital marketing, social media and E-commerce business. The close collaboration with global and region team requires candidate equipped with strong stakeholder management skill and being the key person for connecting across internal departments and customers.

Who is Hilti?

Hilti provides leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and first-rate service. With 30,000 people in more than 120 countries, we’re a great place for you to show us your worth as you learn, grow and carve-out your career.

What does the role involve?

• Develop and implement brand & digital marketing strategies to achieve corporate objectives.
• Initiate brand & digital marketing communications and campaigns to uplift our market value and position, e.g. through social media or other digital channels.
• Manage the digital content to generate online traffic of our own website, Hilti Online and other social media platforms and steer its performance.
• Take responsibility for online and offline events and maximizing opportunities for customer engagement.
• Drive engagement marketing and generate quality sales leads and opportunities from e-channels.
• Collaborate with other functions including global and region team to drive brand and digitalization initiatives.
• Oversee internal communication materials with brand compliance.
• Develop and manage marketing budget for seeking maximum return on investment.
• Lead with direction to drive an engaged and passionate team.

We have more than 200,000 interactions with our customers every day. It’s how we get to know their businesses, understand their needs and develop the precise products and services that will help them.

What do we offer?

• Long-term career development opportunities
• 17 days’ annual leave per year and birthday leave
• Medical insurance covering dependents
• Additional MPF voluntary employer contribution

Why should you apply?

We have an excellent mix of people. So, if you’ve never worked in engineering or supplier, that’s fine with us. Success at Hilti is down to teamwork and ability, no matter what your background.

What you need is:

  • Degree or above in marketing, MBA is a plus.
  • More than 6 years working experience in brand & digital marketing in MNC, at least 3 years in a manager role with people leadership experience.
  • Proven ability to build and maintain collaborative relationship with internal departments and external agencies. Ability to manage marketing budget.
  • Superior knowledge on Brand, Digital Marketing, Social Media and Public Relations. Basic understanding on E-commerce Marketing is a plus.
  • Demonstrate successful development and implementation of brand & digital marketing strategies, preferably for premium brands.
  • Experience creating a variety of content including videos, webinars, posts in different social media platforms.
  • Strong in strategic thinking, planning, analytical and conceptual skills.
  • Experienced and passionate in coaching and developing people.
  • Comfortable for managing flexible and ad hoc works.
  • Presentable, highly organized with excellent presentation skills.
  • Good command of written and spoken English & Cantonese.

We look forward to receiving your application. Interested applicants please submit your CV by clicking the "Apply Now" button.

If you have any questions, please, contact HR Team by sending the email to

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